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ESET is an eastern European company, based in Bratislava, Slovakia. As such, it has required a bit more effort than some to gain mindshare in the US, but it certainly succeeded

also is a cybersecurity company with over 110 million users worldwide. ESET is known to find and research back doors in several major software suites. ESET run similar operations to improve back-end security online.

Cybersecurity is a necessity, but operating securely can also cause friction and inconvenience for users. We were interested in finding out why ESET seems to have overcome this, judging by their 4,83 average rating on Trust pilot.